Visual first
Maps, photography and visual relationships can explain the industry faster than another spreadsheet.
About
A visual guide to
the natural products industry.
NaturalChannel.com makes a complicated, fragmented industry easier to see and understand.
Why this exists
The natural products industry is full of knowledge that traditionally lives across spreadsheets, retailer websites, distributor systems, presentations, conversations and experience.
NaturalChannel.com is an independent effort to organize that world visually — connecting retailers, distributors, markets, brands, history and the people who built the channel.
The idea
Useful first
The goal is practical understanding — who operates where, how the channel connects and how companies move through it.
Built from the channel
The best understanding of this industry comes from combining public information with the experience and context of people who work inside it.
The flagship product
Natural Channel Explorer
An interactive operating map of the natural products industry connecting retailers, locations, markets, distributors and distribution centers.
NaturalChannel.com is an independent resource and is not affiliated with the retailers, distributors or brands featured on the site.