Make something. Find its shelves.
NATURAL Channel Brand Builder
Dream up a product. See what it could earn.
Invent a brand, choose any mix of accounts, and watch your revenue change. Kate the Closer is your guide to this playful sales sandbox.
Your sales rep, ready to help
Ask Kate the Closer
What would you like Kate to close? Pick a question and let’s work through your plan.
- 1Create your product
- 2Tap accounts to add them
- 3Change sales. See revenue.
Choose your shelves
Where should your brand land?
Select multiple accounts. Search all 704 directory retailers, including independent markets and co-ops. Store counts fill in automatically; you can edit your rollout below.
A few accounts to get you started. Search above to find any other retailer.
Can’t find your account? Add your own
Tap an account to start, or try the example above.
Your account plan
Start with 1 product selling 5 units per store each week. These are example inputs, not retailer performance data.
Your shelves are waiting.
Select an account above to see your first revenue scenario.
My new brand
Beverages · 0 accounts · 0 stores
- Total supplier revenue / year
- $0
- Units sold each week
- 0
- Total retail sales / year
- $0
- Stores in your plan
- 0
Totals combine all selected accounts. Supplier revenue is your brand’s sales to a distributor (such as UNFI or KeHE), or to the retailer when selling direct. Retail sales are consumer purchases at the shelf price. Supplier revenue is before production costs, freight, promotions, fees and deductions; it is not profit. The model assumes units supplied equal units sold; it does not model distributor inventory or markup.
Annual sales by account
Your results will appear as you add accounts.
Your path to $1,000,000
0.0% of your annual goal at this run rate.
$1,000,000 to go.
How this sandbox works
Revenue = stores × products per store × units per product per store per week × your brand’s selling price per unit × 52 weeks. This is a full-year run rate, not a launch forecast. It assumes every selected store carries every product all year. Prices and velocities are your assumptions. Category and placement describe your idea; they do not boost sales automatically. Directory counts use reported totals where available, otherwise mapped locations. NCG and INFRA are networks, so select their individual member retailers to avoid counting the same shelves twice. Scenarios reset when you leave or reload this page.