Natural & specialty brands
Explore Brands
Discover the brands shaping the natural & specialty channel.
Try “functional beverage,” “organic coffee,” “protein,” or a brand name.01 · Discover
Trending in Natural
Categories and formats attracting attention across the natural channel.
02 · The edit
Brands to Know
A rotating edit of brands worth watching across the natural channel.
Functional BeverageTrending
TRIP
A modern beverage brand built around calm, ritual and everyday moments.
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Better-for-you SodaTrending
Poppi
A bright, culture-forward soda brand helping reshape the modern soft-drink set.
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Sparkling WaterTrending
Nixie
Organic sparkling water with a crisp visual identity and flavor-led point of view.
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CoffeeBrand to Know
Kicking Horse Coffee
A bold organic coffee company rooted in the Canadian Rockies.
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Cooking OilsTrending
Graza
Single-origin olive oil made approachable through distinctive packaging and clear use occasions.
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Cooking OilsBrand to Know
Chosen Foods
Avocado-oil staples spanning cooking, condiments and convenient pantry formats.
View Brand →03 · Browse
Explore by Category
Start with an aisle, then follow the formats and functions shaping it.
BeverageFrom daily hydration to functional ritual.+
FoodEveryday natural and specialty food, from pantry to grab-and-go.+
WellnessProducts supporting daily nutrition and wellbeing.+
What does it stand for?
Where is it in the journey?
04 · On shelf
Explore by Retail Presence
Follow brands through the retailers and store networks where shoppers discover them.
Brand directory
Browse All Brands
42 representative brands in the current collection.
Filters +
Functional BeverageNew & Notable
Beyond Immerse
Functional Beverage · Protein
Cooking Oils
Chosen Foods
Cooking Oils
Cooking Oils
Graza
Cooking Oils
Coffee
Kicking Horse Coffee
Whole Bean Coffee · Energy
Sparkling Water
Nixie
Sparkling Water · Hydration
Better-for-you Soda
Poppi
Better-for-you Soda · Gut Health
Functional BeverageNew & Notable
TRIP
Functional Beverage · Mood & Relaxation
Supplements
AG1
Vitamins · Energy
Candy & Confections
Alter Eco
Chocolate
Frozen
Amy’s Kitchen
Meals
Grocery
Annie’s
Pantry
EnergyNew & Notable
Ardor
Energy · Energy