H-E-B

H-E-B gives natural and emerging brands access to a large conventional grocery audience in Texas. Its Texas-focused footprint connects major metros with smaller communities.

Store size, neighborhood and format affect assortment. A listing at selected stores should not be interpreted as authorization across every H-E-B location.

A Texas grocery leader bringing natural, organic and specialty products into a full weekly grocery shop.

Conventional supermarkets and larger H-E-B plus! stores. The Lake Austin location is an example of a multi-level urban format; features vary by location.

A broad Texas grocery audience, including shoppers seeking organic produce, natural products, local brands and everyday value.

Fresh departments anchor the weekly basket, alongside national brands, H-E-B own-label products and Texas-made items. Selected stores add healthy-living departments, organic selections and in-store dining.

Natural and premium products need a clear place in the weekly basket and a compelling value proposition. Assess fit by category, store format and market rather than assuming a uniform shelf assortment.

Use H-E-B’s supplier resources to confirm onboarding and delivery requirements. Product authorization and distributor availability must be verified for the specific category and stores.

Florence Butt opened the original C.C. Butt grocery store in Kerrville in 1905. The family business grew into H-E-B, headquartered in San Antonio. H-E-B also operates other banners, including Central Market, which has its own profile and location set here.

A Texas grocery leader with deep influence across natural, organic, premium and emerging-brand retail.